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Business Philosophy

WBF Online provides services that, through tourism, make customers smile.

The interaction of IT with tourist and travel information enables us to assist customers in realizing journeys that match their individual wishes. In addition, with tourism as our medium; we plan, create and transmit a multitude of delights that areas all over Japan have to offer to tourists worldwide.

Message

CEO Astushi Shimada The greatest pleasure of being in the travel industry is to provide customers with unforgettable experiences. CEO Atsushi Shimada

I plunged into the travel industry from the point of view of selling products to people after thinking to myself "What can I sell that will make customers happy?".

Previously I had been a salesman at a travel agency and a tour coordinator; I provided assistance on many journeys, and visited countless destinations. During that time I became convinced of one thing in particular: the realization that I am irresistibly fond of experiencing with all five senses the ambience that is unique to each particular region, and that the greatest pleasure of being in the travel industry is to provide customers with such unforgettable experiences.

Over time the way in which travel is organized has diversified considerably. Amidst this evolution we sought to establish a synergy between travel information and IT through the operation of databases, and began to offer services based on them. Our userbase is currently expanding across countries worldwide.

The world around us is ever-moving, and IT technologies are making rapid advances. Even so, there is one principle that we will never deviate from.

"To deliver unforgettable experiences to tourists worldwide." - I believe our company embodies the wish to move forward while staying true to this thought.